Healthy hair starts here

About Nõya Care

At Nõya Care, we believe beautiful, healthy hair starts with trust. Trust in the products you use daily on your hair and scalp. That is why we create haircare that feels pure, works effectively, and enhances your natural beauty without compromise.

Founded in Rotterdam, the Netherlands, by Cape Verdean founder Amara Da Costa and Dutch entrepreneur Lucas van der Meer, Nõya Care was created from a shared vision: natural haircare that delivers real results, feels luxurious, and remains accessible to everyone.

Coming from different backgrounds but sharing the same mindset, we both experienced how difficult it was to find products that combined clean ingredients, visible results, and affordable luxury. Many products on the market were filled with harsh chemicals or focused more on marketing than truly caring for the hair and scalp.

That frustration became the beginning of Nõya Care a brand built on honesty, simplicity, nature, and effective haircare for real people.

Our formulas are carefully developed with naturally derived ingredients rich in botanical oils, nourishing extracts, and active ingredients that support healthier-looking hair and a balanced scalp. Every ingredient is selected with purpose to help restore moisture, strengthen the hair, and support natural hair growth over time.

At Nõya Care, we believe healthy hair starts at the root. That is why our products focus on both scalp health and hair care, creating routines that nourish, calm, and strengthen from the foundation.

To ensure the highest quality possible, we work with trusted premium manufacturers and experienced specialists who follow strict European quality standards. Every formula is carefully tested for safety, effectiveness, and performance.

Our values are reflected in everything we create:
• Dermatologically tested
• Made with COSMOS-certified ingredients
• 100% natural formulas
• Vegan & cruelty-free
• Free from harsh chemicals
• Suitable for all hair types

More than just haircare, Nõya Care is about confidence, self-care, and reconnecting with the power of nature. We believe beauty should feel honest, effective, and effortless without compromising on quality.

Pure ingredients. Real results.